Maison Loulou
Location
Maison Loulou is a brunch place located in the center of Lausanne. They sell healthy brunch food such as acai bowls, smoothies, healthy cookies etc.
We wanted to differentiate Maison Loulou from the other healthy brunch places who often take inspiration in the Californian style.
Switzerland
Year
2024
Type of Work
Branding
THE CHALLENGE:
Maison Loulou sought a retro vibe without the overly sweet, sugar-coated appearance. The challenge was to maintain the nostalgic feel while introducing a unique, sophisticated touch.
OUR VISION:
Our vision was to encapsulate a retro Mediterranean vibe, embodying the essence of dolce vita with a modern twist. We drew inspiration from beach umbrella stripes to craft a logo and cohesive branding elements, ensuring the retro aesthetic remained elegant and understated.
THE OUTCOME:
The iconic stripes became the cornerstone of Maison Loulou's branding, providing a visually appealing and memorable identity. This approach successfully balanced retro charm with contemporary elegance, enabling Maison Loulou to stand out in the competitive healthy brunch market.